The Buzz

The Status-Quo … Each year U.S. companies spend millions of dollars on sales training for their salespeople.  And, by sales training we are talking about sales skills training not product training.  An equal amount is spent on product training as well.

Written By rruff - October, 29 2014

The Status-Quo … Each year U.S. companies spend millions of dollars on sales training for their salespeople.  And, by sales training we are talking about sales skills training not product training.  An equal amount is spent on product training as well.

Written By rruff - October, 29 2014

Customers generally seriously only consider a handful of products before deciding which one to buy. This group of products is called the Consideration Set.

Written By rruff - October, 24 2014

Whether it’s checking a review on Amazon, Yelp, CNET or Zagat or posting a question on Facebook or Twitter – consumers can do comparative shopping as long as they have a keyboard within reach.  They can learn about a product’s functionality, quality, and pricing before they even go to your web si

Written By rruff - October, 21 2014

Whether it’s checking a review on Amazon, Yelp, CNET or Zagat or posting a question on Facebook or Twitter – consumers can do comparative shopping as long as they have a keyboard within reach.  They can learn about a product’s functionality, quality, and pricing before they even go to your web si

Written By rruff - October, 21 2014

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